G.S. Cookies – Find Customers and Supporters

Activity Description: Youths learn the difference between customers and supporters, create a message about their cookie goal, and practice asking for help in sharing that message.

Items Needed:

Lined paper for each scout
Pencils or Pens
(Optional) Computers, smartphones, or tablets for recording a video
(Optional) Cookie goal tracker or cheer
(Optional) Digital Cookie or Smart Cookies link

Instructions (Estimated Total Time: 25–30 min):

Brainstorm customer ideas. (4–5 min)
- Youth list people they know who might buy cookies. Include family, friends, neighbors, and troop supporters. See list of possible idea below the activity instructions.
Explain the difference between customers and supporters. (3–4 min)
- Youth learn that customers buy cookies, while supporters may also share the message with others.
Mark supporters on the list. (4–5 min)
- Youth go back to their customer list and circle or star anyone who could be a supporter. Supporters may be people who won’t buy cookies, but will tell others about the troop’s cookie goal and share a youth’s QR code to order cookies.
Create a sales message. (6–8 min)
- Youth write a short sales message that includes their cookie goal and how the troop plans to use the money. Keep the message simple and clear.
Make a script for asking supporters. (4–5 min)
- Youth practice how to ask supporters to share the message after a cookie sale.
- Youth also practice how to ask supporters who may not buy cookies but can still share the message.
(Optional) Record a video. (5–6 min)
- With help from an adult, Youth record their message to share with family and friends.
- (Optional) Include their goal tracker or cheer in the video.
Take home the challenge. (3–4 min)
- Youth use their message to ask customers if they want cookies. Youth also ask supporters to share the message with others to inspire more cookie sales.

Possible Customers to List

Family

Parents or guardians
Grandparents
Aunts and uncles
Older siblings
Cousins
Family friends

Friends

School classmates
Friends from sports teams, dance, or clubs
Friends from church or religious groups
Friends from neighborhood playgroups

Neighbors

People who live next door
Families on the same street or apartment floor
Friendly neighbors who wave or chat
Retired neighbors who enjoy supporting local Youth

Troop Supporters

Troop leaders and co-leaders
Cookie moms or volunteers
Other Youth in the troop and their families
Service unit volunteers
Past troop members or alumni
Council staff or event organizers

Community Connections (with adult help)

Teachers or school staff
Coaches or instructors
Church leaders or Sunday school teachers
Family coworkers or bosses
Local small business owners who know the family
Doctors, dentists, or hair stylists who know the youth

–

Click Here -> See what GSUSA Requirements could be met in Customer Category

Leaders – please be aware of double dipping and make your own informed choice.

Info Needed for Customer Practice: Learn what to say to customers and practice it.

Fulfills Step 3 of GSUSA Daisy My First Cookie Business badge requirements.
Fulfills Step 5 of GSUSA Brownie My Cookie Customers badge requirements.
Fulfills Step 5 of GSUSA Junior Cookie Collaborator badge requirements.

Info Needed for Customer Sharing: Share the reason for the cookie sale with customers.

Fulfills Step 3 of GSUSA Daisy Cookie Goal Setter badge requirements.

Info Needed for Pitches: Make a sales pitch and practice, create a video, or write it down and get feedback (Ambassador needs feedback from 3 mentors).

Fulfills Step 3 of GSUSA Daisy My First Cookie Business badge requirements.
Fulfills Step 5 of GSUSA Junior My Cookie Team badge requirements.
Fulfills Step 4 of GSUSA Senior Cookie Boss badge requirements.
Fulfills Step 4 of GSUSA Ambassador My Cookie Business Resume badge requirements.
Fulfills Step 2 of GSUSA Ambassador Cookie Influencer badge requirements.