Activity Description: Youths plan a social media campaign using cookie images and scheduled posts.
Items Needed:
- Calendar of the cookie season
- Links to available cookie images (see list below activity instructions)
- (Optional) Image editing tool, like Canva, to create unique images
Instructions (Estimated Total Time: 20–25 min):
- Review campaign basics. (3–4 min)
- Explain what a social media campaign is. Discuss how posts can share troop goals and attract customers.
- A social media campaign is like a planned series of posts that all work together to share one big idea or goal. Instead of posting random things, you choose a theme (like selling cookies, raising money, or promoting an event), decide what images or messages to use, and spread them out over time on platforms like Instagram, TikTok, or Facebook.
- Make sure youth understand they must be 13 or older to use social media, or pair with a parent to use their account. Allowed platforms include Facebook, TikTok, and Instagram. Not allowed: public marketplaces, Craigslist, Amazon, eBay, or neighborhood apps.
- Explain what a social media campaign is. Discuss how posts can share troop goals and attract customers.
- Hand out calendars. (3–4 min)
- Show the cookie season timeline.
- Talk about how often posts should be made. Posting once a day is possible, but most audiences respond better to 1–2 posts per week.
- Explore available images. (4–5 min)
- Youth look through cookie images provided.
- (Optional) Use Canva or another tool to edit or create unique images.
- Plan posts. (6–8 min)
- Youth decide what to post, when to post, and on which platforms. Make sure they share the troop goal.
- Discuss how different platforms may reach different audiences.
- (Optional) Share campaign ideas. (4–5 min)
- Youth present their planned posts to the group.
Available Cookie Images
- Girl Scout Cookies Giphy channel
- Facebook Group: GS Cookie Memes
- ABC Images
- LBB Clipart
- GSWW LBB 2026 Photos
- GSWW LBB 2026 Illustrations
Canva Tutorials – Canva’s tutorials:
- Register for a free Canva account
- Designing with Canva
- Video: Sharing your designs
- Swapping out photos
- Making QR codes in Canva
–
Click Here -> See what GSUSA Requirements could be met in Plan Category
Leaders – please be aware of double dipping and make your own informed choice.
Info Needed for Spirit Plans: Decorate your booth, make a cookie costume, OR make a cookie song/dance.
- Fulfills Step 5 of GSUSA Brownie Cookie Decision Maker badge requirements.
Info Needed for Teamwork Plans: Decide how roles are assigned when selling cookies at booths or in the troop.
- Fulfills Step 3 of GSUSA Brownie Cookie Decision Maker badge requirements.
- Fulfills Step 4 of GSUSA Junior My Cookie Team badge requirements.
Info Needed for Sales Plans: Make a sales plan, write the specifics of your plan, and get feedback.
- Fulfills Steps 4 and 5 of GSUSA Cadette My Cookie Venture badge requirements.
- Fulfills Step 3 of GSUSA Cadette Cookie Innovator badge requirements.
- Fulfills Step 3 of GSUSA Senior Cookie Boss badge requirements.
Info Needed for Marketing Plans: Make a general marketing plan, detail the marketing plan, and schedule it out
- Fulfills Steps 4 and 5 of GSUSA Cadette Cookie Market Researcher badge requirements.
- Fulfills Step 5 of GSUSA Senior My Cookie Network badge requirements.
- Fulfills Step 3 of GSUSA Ambassador My Cookie Business Resume badge requirements.
- Fulfills Step 4 of GSUSA Ambassador Cookie Influencer badge requirements.
This activity does not meet any Scouting America Requirements
–
Click Here -> See what GSUSA Requirements could be met in Customer Category
Leaders – please be aware of double dipping and make your own informed choice.
Info Needed for Customer Practice: Learn what to say to customers and practice it.
- Fulfills Step 3 of GSUSA Daisy My First Cookie Business badge requirements.
- Fulfills Step 5 of GSUSA Brownie My Cookie Customers badge requirements.
- Fulfills Step 5 of GSUSA Junior Cookie Collaborator badge requirements.
Info Needed for Customer Sharing: Share the reason for the cookie sale with customers.
- Fulfills Step 3 of GSUSA Daisy Cookie Goal Setter badge requirements.
Info Needed for Pitches: Make a sales pitch and practice, create a video, or write it down and get feedback (Ambassador needs feedback from 3 mentors).
- Fulfills Step 3 of GSUSA Daisy My First Cookie Business badge requirements.
- Fulfills Step 5 of GSUSA Junior My Cookie Team badge requirements.
- Fulfills Step 4 of GSUSA Senior Cookie Boss badge requirements.
- Fulfills Step 4 of GSUSA Ambassador My Cookie Business Resume badge requirements.
- Fulfills Step 2 of GSUSA Ambassador Cookie Influencer badge requirements.
Info Needed for Customer Reach: Make a list of potential customers and ways to reach them (i.e. a social media campaign).
- Fulfills Step 3 of GSUSA Brownie My Cookie Customers badge requirements.
- Fulfills Step 4 of GSUSA Junior Cookie Collaborator badge requirements.
- Fulfills Step 5 of GSUSA Cadette Cookie Innovator badge requirements.
- Fulfills Step 4 of GSUSA Senior My Cookie Network badge requirements.
- Fulfills Step 5 of GSUSA Senior Cookie Boss badge requirements.
This activity does not meet any Scouting America Requirements
