G.S. Cookies – Social Media Campaign

Activity Description: Youths plan a social media campaign using cookie images and scheduled posts.

Items Needed:

Calendar of the cookie season
Links to available cookie images (see list below activity instructions)
(Optional) Image editing tool, like Canva, to create unique images

Instructions (Estimated Total Time: 20–25 min):

Review campaign basics. (3–4 min)
- Explain what a social media campaign is. Discuss how posts can share troop goals and attract customers.
  - A social media campaign is like a planned series of posts that all work together to share one big idea or goal. Instead of posting random things, you choose a theme (like selling cookies, raising money, or promoting an event), decide what images or messages to use, and spread them out over time on platforms like Instagram, TikTok, or Facebook.
- Make sure youth understand they must be 13 or older to use social media, or pair with a parent to use their account. Allowed platforms include Facebook, TikTok, and Instagram. Not allowed: public marketplaces, Craigslist, Amazon, eBay, or neighborhood apps.
Hand out calendars. (3–4 min)
- Show the cookie season timeline.
- Talk about how often posts should be made. Posting once a day is possible, but most audiences respond better to 1–2 posts per week.
Explore available images. (4–5 min)
- Youth look through cookie images provided.
- (Optional) Use Canva or another tool to edit or create unique images.
Plan posts. (6–8 min)
- Youth decide what to post, when to post, and on which platforms. Make sure they share the troop goal.
- Discuss how different platforms may reach different audiences.
(Optional) Share campaign ideas. (4–5 min)
- Youth present their planned posts to the group.

Available Cookie Images

Canva Tutorials – Canva’s tutorials:

–

Click Here -> See what GSUSA Requirements could be met in Plan Category

Leaders – please be aware of double dipping and make your own informed choice.

Info Needed for Spirit Plans: Decorate your booth, make a cookie costume, OR make a cookie song/dance.

Fulfills Step 5 of GSUSA Brownie Cookie Decision Maker badge requirements.

Info Needed for Sales Plans: Make a sales plan, write the specifics of your plan, and get feedback.

Fulfills Steps 4 and 5 of GSUSA Cadette My Cookie Venture badge requirements.
Fulfills Step 3 of GSUSA Cadette Cookie Innovator badge requirements.
Fulfills Step 3 of GSUSA Senior Cookie Boss badge requirements.

Info Needed for Marketing Plans: Make a general marketing plan, detail the marketing plan, and schedule it out

Fulfills Steps 4 and 5 of GSUSA Cadette Cookie Market Researcher badge requirements.
Fulfills Step 5 of GSUSA Senior My Cookie Network badge requirements.
Fulfills Step 3 of GSUSA Ambassador My Cookie Business Resume badge requirements.
Fulfills Step 4 of GSUSA Ambassador Cookie Influencer badge requirements.

This activity does not meet any Scouting America Requirements

–

Click Here -> See what GSUSA Requirements could be met in Customer Category

Leaders – please be aware of double dipping and make your own informed choice.

Info Needed for Customer Sharing: Share the reason for the cookie sale with customers.

Fulfills Step 3 of GSUSA Daisy Cookie Goal Setter badge requirements.

Info Needed for Pitches: Make a sales pitch and practice, create a video, or write it down and get feedback (Ambassador needs feedback from 3 mentors).

Fulfills Step 3 of GSUSA Daisy My First Cookie Business badge requirements.
Fulfills Step 5 of GSUSA Junior My Cookie Team badge requirements.
Fulfills Step 4 of GSUSA Senior Cookie Boss badge requirements.
Fulfills Step 4 of GSUSA Ambassador My Cookie Business Resume badge requirements.
Fulfills Step 2 of GSUSA Ambassador Cookie Influencer badge requirements.

Info Needed for Customer Reach: Make a list of potential customers and ways to reach them (i.e. a social media campaign).

Fulfills Step 3 of GSUSA Brownie My Cookie Customers badge requirements.
Fulfills Step 4 of GSUSA Junior Cookie Collaborator badge requirements.
Fulfills Step 5 of GSUSA Cadette Cookie Innovator badge requirements.
Fulfills Step 4 of GSUSA Senior My Cookie Network badge requirements.
Fulfills Step 5 of GSUSA Senior Cookie Boss badge requirements.

This activity does not meet any Scouting America Requirements

–

For More Fun Ideas and Plans

Join the Girl Scout Daisy, Brownie, and Junior Leader Help Facebook Group
_{(Not an official GSUSA Group)}

Join the Girl Scout Cadette, Senior, and Ambassador Leader Help Facebook Group
_{(Not an official GSUSA Group)}

See other Recommended Facebook Groups for some Scouting Organizations
_{(No official Groups)}

–

Updated on January 1, 2026, by:

Tia Kennard

Click Here -> To see information References:

Disclaimer: The information published on Youth Activity Archive and The Badge Archive is built from the references listed below. These sources demonstrate that our content is grounded in facts and research, not opinion or speculation. Readers may consult them directly when looking for additional material.

Girl Scouts of the U.S.A. “Volunteer Toolkit Explore.” Girlscouts.org, my.girlscouts.org/content/girlscouts-vtk/en/vtk.explore.html. Accessed 23 Nov. 2025.